Business marketing tips

To help with your advertising of your business you should think about the various non-region specific telephone numbers that are available, you should already be familiar with a number of them, like the 0800 number or the 0845 numbers, but there are more that you may wish to also familiarise yourself with.

The numbers may be used to good effect in your advertising and in the working out of the effectiveness of the promotions, as an example if you are having a corporate event and you have got some professional help with your conference management you could brand all the hand outs and marketing with an 0800 freephone number that you only show in relation to the event.

Using the phone numbers like this you know when someone calls you about your goods or services on that number you can be sure it was as a result of the marketing or the event itself, businesses like Windsor Telecom supply very sophisticated and helpful statistics packages with their telephone number packages these can be used to see where people phoned from, when the call was made and how long they were on the line for.

You can see this is valuable information when used in conjunction with your on-line and off line advertising as you can see how much business you are getting from corporate events compared to paper advertising or PPC ads on-line.

Let me tell you about a organisation who were able to save hundreds of pounds a year using this method recently in their recruitment.

They wanted some new secretarial support and placed an ad in the Bournemouth Echo, a local paper, an on-line PPC ad with keywords such as secretarial job Bournemouth and one on the local radio. These all had different 0800 numbers to call for ore information, the internet proved to be the most cost effective and as a result the organisation were able to spend more of their recruitment budget on-line rather than in print or on the radio.

As I am sure you realise this is only 1 example and on-line recruitment may not be the best way for everyone to attract new staff but using the different phone number options available you can experiment for yourself.