Whatever it is that your company needs to have printed or published, Cross Media Publishing is a state-of-the art comprehensive solution package which answers all your requirements and has a company-wide application.
Starting with a neutral data bank Cross Media Publishing is a simple and effective way to bring across the very essence of your company or your product to a clearly-defined target audience. The aim of Cross Media Publishing is to establish a consistent and stringent communication between your company and your customers, whatever the chosen channel of communication or medium. One great advantage is that unnecessary costs can be cut, and this irrespective of the size of your firm.
Product Information Management (PIM) means supplying high quality and up-to-date information on products for use in different media and for different company locations. The information in the form of product data, images, descriptions, texts and other sources is stored and administered in a modular systems architecture and can be used on WWW and intranet using a standardized technology. One of the most important aspects of PIM is that the individual product data is stored in a inter-exchangable form. If PIM is not used, there is a danger that the product information is not accessible throughout the company, and can only be used once.
A good Cross Media Publishing system guarantees the highest possible benefits for your company:
- Optimal integration into the existing systems environment
- Modular solution
- Utilisation of existing standards such as Java et. al.
- Compatible with prevalent software and hardware platforms
- Modern software architecture
- Data can be easily maintained because the content, structure and layout are separated
- Final publishing in print and online media can be effected with a high level of automation
- Customer communication can be optimised
- Cross Media Publishing can be implemented fast and with little effort
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Dyslexia is a life-long learning difficulty. The term ‘dyslexia’ is Greek for ‘difficulty with words’ and about 10% of the population are affected to varying degrees. It often runs in families but is not linked to intelligence. People with dyslexia have difficulty processing word sounds and the effects can be seen in spelling, writing, short-term memory and organisation. Dyslexia varies in severity and will often be found alongside other specific learning difficulties, such as ADHD, dyspraxia or dyscalculia.
The degree to which dyslexia causes problems for a person depends on many factors, such as the severity of the dyslexia and the kind of teaching and support they may have received. The negative effects can be minimised by targeted literacy teaching, technological support and adaptations to the mainstream ways of working and learning. You can find out if your child has dyslexia by getting a diagnosing dyslexia assessment from your LEA or an educational psychologist. The earlier someone is diagnosed, the better, so that learning methods can be adapted to suit.
Independent schools for boarders that are specialist dyslexia schools have a lot of success with helping pupils learn to cope with their dyslexia. The reason for this is that the pupils are in a regimented routine, good diet and the specialist attention of specifically trained teachers.
The wider community often see dyslexia as a negative but there is evidence that many dyslexics often make up for their difficulties by developing other talents such as visual creativity. This can lead to fields of work such as inventors, artists, engineers, architects and performers.
Children with dyslexia have said: “Being dyslexic is good because your brain can be wired up in a different and brilliant way,” and “Being dyslexic has made me think more, so I love taking things apart and seeing how they work.” In some ways it can be seen as a gift but in others it is of course a hindrance.
However, it need not prevent high achievement and indeed many famous people are dyslexic such as Richard Branson, Jamie Oliver, Orlando Bloom and Albert Einstein.
TheKnow | March 12, 2010
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